記憶に残るメイドインジャパン Japan Feeling

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ABOUT

Japan Feeling

JapanFeeling
This is a brand which can give everyone a feeling of “Japan”

Our products, which are particular about “memorable Japan-ness” unique to Itoman, will
impress everyone who visits Japan from across the ocean.

Also, we aim at being a brand that spreads it’s excitement throughout the world.

Itoman = A paper company?

Our company, Itoman Co. Ltd., was established in 1877.
We have more than 100 years of history.
From the beginning,
we have dealt with “paper” and we are making products with a focus on toilet papers, tissue papers,
and paper towels with an aim to contribute to your comfortable lives.

We would like to spread
the fine quality of Japan to the world.

Why did Itoman think of making products for foreign people?
Until now, our Itoman products have been used mainly by domestic customers.
However, in the past few years, more and more customers inquire us about
“products unique to Japan”
because Japanese products are highly regarded overseas and the number
of foreign people visiting Japan has increased.

What can Itoman do?

In response to these customers’ voices, we decided to make products unique to Japan.
However, when you say “unique to Japan,”
people have different feelings of it and different expressions for it.
What would it be like if Itoman expresses sense of Japan…?
What can we do to make cutomers happy…?
Basically, what is the sense of Japan…?

What we can do for a lot of people to feel Japan.
A brand filled with hope that we would like people to “remember”
wonderful Japan, that is “Japan Feeling.”

PRODUCT

こだわり一

Eight kinds of scents unique to Japan
which bring back the memory of travel.

The human sense of smell is said to connect
with memory most deeply.
We provide eight kinds of scents unique to Japan
to make you feel “I want to travel Japan again”
after getting back from travel.

こだわり二

Paper products made carefully in
“Paper Town” of Japan.

The toilet paper made in “the Paper Town, Shikokuchuo-shi in Ehime” is the proud “Made in Japan”
product made of eco-friendly 100 percent recycled pulp.
Please experience the respectful manufacturing of Japan.

こだわり三

The design enhances the sense of Japan
by sight and feel.

With the texture and feel of Japanese paper packaging, along with the traditional Japanese “family crest”, you can get a sense of Japanese atmosphere not only by scent but by sight and touch as well.

FAMILY CREST
DESIGNER

Crest designer

沖 のりこ

After she became independent as an illustrator in 2003, she entered the family crest world by getting the chance to work on creating a family crest.
She presently deals with family crests of ordinary households, company crests (logos) and also researches family crests.

This time, the family crests of the first product toilet paper 8 kinds were designed by Oki Noriko.